Description: The core value proposition—what the product is and the main benefit it offers—is immediately clear without scrolling. Product names and taglines should do the heavy lifting.
Example Brands:
Description: Back up claims with data. Using percentages from consumer or clinical studies builds significant trust, justifies price, and reduces purchase anxiety.
Example Brands:
Description: Incorporate the core benefit or experience into the product name itself for instant understanding.
Examples:
Description: Use high-quality visuals—especially compelling before/afters or texture shots—to demonstrate the product's efficacy and sensory experience.
Example Brands:
Description: Hybrid products that offer both cosmetic effects and tangible skincare benefits (e.g., hydration, plumping, firmness) have a powerful, multi-faceted value proposition.
Example Brands: